SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results.
On Page SEO: On-page SEO is a technique that is used for optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. In search engine optimization, like google, yahoo, bing on-page optimization refers to a factor that has an effect on your website and web pages listing in the natural search results.
1. On-page SEO looks at what your site is about
2. In on page seo we will use internal linking.
3. In on page seo we will analyze complete website.
Off Page SEO: Off-page optimization refers to technique that can be used to improve the position of a website in a search engine results page(SERPS). Many people associate off-page SEO with link building but it is not only that. It is also used in promotion methods like blogging, website design, social bookmarking, etc.
1. Off-page SEO looks at how popular your site is
2. In off page seo we will use direct linking.
3. In off page seo we will promote the website.
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”
Keywords play an important role in SEO. A keyword indicates the main topic of your article and it’s what makes it possible for people to find your article once they make an online search for a topic of interest.
A keyword is essentially what people will type in when searching for something. This is why you should make sure your keyword aligns with the search intent of your target audience. It can be a short keyword like ‘digital marketing’ or a long-tail-keyword such as how to create a good digital advertising campaign’
Keywords are vital, but are not the only component to optimizing a website. You need to focus on other important aspects to boost traffic.
A permalink is the URL you see when you access a webpage. Permalinks say a lot about the overall structure of your website, they shouldn’t be too long and at the same time, clearly describe what the webpage is about. For the reader and also for the bot crawling your website.
A fast-loading website ensures an ideal user experience. If your page takes too long to load, it will have serious consequences due to the lack of time people are willing to wait now, resulting in a higher bounce rate. Although bounce rate is not a factor which directly influences your ranking, it is tied directly to your page speed.
You will regularly want to do an SEO-audit to update your content. Especially since information and trends are rapidly changing and you don’t want to be penalized on search rankings because of outdated information.
Go over older pages and sites, evaluate the content and check if it’s all optimized correctly. If your content has no purpose anymore, not optimized as required it will more likely hurt your ranking.
It can help you boost your credibility, earn more traffic, and improve your online visibility. Plus, you’ll achieve all of those results with spending a cent on ad space. Beyond that, SEO is a great way improve the overall experience your target audience has with your brand.
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